Basel is located in Zurich column which is the third biggest cities in Switzerland and surrounded by the capital of Switzerland Bern, famous tourist city Luzern and the biggest city. As a matter of fact, Basel is not only one of the most important cities in Switzerland but also the of great antiquity culture city, what’s more, it is known as the most important “exhibition city” in Switzerland. The Baselworld Supplement holds in every spring.
During March which is the holding time of the Baselworld Supplement, various famous media and popular watches brands around the world will get together in this city, the hose is crowed in every part, the street flowing different languages from different countries. The most top watchmaker and dazzling jewelry was showed elegantly there.
Baselworld has a long history which is also called “Oscar of jewelry and watch“, track back to 1917, the first MUBA held for the special zone of jewelry and watch, and the Switzerland watch hasn’t been sell to Europe until 1972. Since then, more and more brands that outside the Europe take part in the fashion, therefore, the show change the name to EUSM. In 1983, the exhibition named as Basel formally while in 2003, it changed the name to Baselworld and still in use nowadays.